Where Do Your Search Engine Conversions Come From?
First off, if you don’t know, you are a web analytics discussion waiting to happen. But for today’s discussion- where do your search engine conversions come from? From Google paid search? From natural search? From the new Bing engine?
Even with the recent Yahoo! and Microsoft collaboration announcement, we can take a look at search engine conversions without looking at the actual search engine. A past set of statistics is resurfacing, presented by the SEO expert Rand Fishkin.
YOU! Are an Online Marketer
If you have a website, you are part of online marketing whether you want to be or not. As soon as Google, Yahoo or other search engines notice you have a live website— boom! Like it or not, you are thrown into the world of search engine marketing. So what?
Would you make a television advertisement and run it untouched for months on end? Would you make a radio commercial and let it run unedited for months and months? Unless you have got one heck of an advertisement, edits to the ad will be made depending on results, seasonality and your audience.
