Mobile Search Marketing—Is It For You?
With the advance of not only Internet-capable mobile devices, but Internet-friendly mobile devices, mobile search marketing must be considered in any marketing plan. Let’s consider mobile search marketing in two sections:
1. Advertising delivered via mobile means (text messages, Adsense for Mobile)
2. Mobile-friendly site-design (fast page load times, easy navigation, mobile-specific features)
Section one can be considered as a new section paid-advertising. Mobile ad spend is expected to increase 81.2% over the next five years with local search seeing much of that increase. As you consider mobile advertising, take into consideration the following points:
