Yahoo! and Microsoft Search Alliance Annouced
Yahoo and MSN took one step closer to becoming one entity . They have officially been given the green light to combine forces by the US Department of Justice. Details on the benefits from the horse’s mouth below:
Reach more customers.
| • | Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. |
| • | To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties. |
Automatically Automatic Matched by Google
Trying to make sense of that title? So was I when I logged into one of my clients PPC accounts to be notified of this new “wonderful” service by Google.
Can someone tell me why Google insists on automatically opting in their advertisers for every new service they begin to offer for PPC? Just recently, I was automatically opted into their new automatic match feature. This is another one of their services that drives more clicks and higher CTR’s for their advertisers while not necessarily driving more conversions or a higher conversion rate. This sounds a lot like something called extended broad match.
