Non-Branded Clicks Worth The Money? Google Thinks SO
I had the pleasure of sitting on a very interesting study performed by Compete and Google yesterday. Here is a brief summary of what it was about.
Event: Uncovering the Full Value of Retail Search Clicks
Description: With the U.S. economy continuing to struggle, retailers both large and small will soon be facing another challenging holiday shopping season. As marketers look to do more with less this year, their online success will hinge in part on the effectiveness of their search engine marketing strategies.
Major questions that were addressed:
