Yahoo and MSN took one step closer to becoming one entity . They have officially been given the green light to combine forces by the US Department of Justice. Details on the benefits from the horse’s mouth below:
Reach more customers.
| • | Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. |
| • | To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties. |
Save valuable time and effort.
| • | You’ll log into one place–Microsoft’s adCenter–to manage campaigns, for greater efficiency and a better ROI. |
| • | With just one buy, you’ll reach users on Yahoo! and Microsoft sites, as well as other premium partner sites. |
Benefit from rapid innovation.
| • | Yahoo! will deliver new features and innovations to the world’s favorite online destinations, content, and web products used by hundreds of millions of consumers to connect to the people and things that matter to them most. |
| • | Microsoft will innovate the underlying technologies that drive high quality algorithmic and paid search results.
So what does all this mean for SEO and PPC in 2010? With exception of the dissolution of Paid Inclusion from Yahoo’s natural search results, nothing. US customers can expect to see full integration in 2011 across both PPC and SEO. For additional details on this deal check out Danny Sullivan’s killer breakdown from 8 months ago here. |
Tags: Bing Yahoo Search Alliance, Costa Rica PPC, Yahoo MSN PPC, Yahoo MSN SEO
