Step Aside Wikipedia Here Comes Knol

Hot off the presses Google released their version of Wikipedia, Knol. Details can be found here

http://knol.google.com/k/knol

Everyone knows that Wikipedia ranks number 1 for almost anything. How the hair will the search giant play fair with this new product on the market. I can see some people up in arms down in Wiki HQ

Tags: Google, Knol, Wikipedia
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July 23rd, 2008

Automatically Automatic Matched by Google

Trying to make sense of that title? So was I when I logged into one of my clients PPC accounts to be notified of this new “wonderful” service by Google.

Can someone tell me why Google insists on automatically opting in their advertisers for every new service they begin to offer for PPC? Just recently, I was automatically opted into their new automatic match feature. This is another one of their services that drives more clicks and higher CTR’s for their advertisers while not necessarily driving more conversions or a higher conversion rate. This sounds a lot like something called extended broad match.  Read more... (152 words, estimated 36 secs reading time)

Tags: Automatic Matching PPC, Costa Rica PPC, Google
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June 3rd, 2008