Today’s Internet boasts no shortage of blogs. With blogs constantly being added, and forgotten, the number of blogs is difficult to accurately track. One estimate by eMarketer reports 22.6 million blogs for the year 2007 in the United States alone.
Does that mean 22.6 million blog goals exist as well? Not likely. Blogs found online can range from superbly written to a random rant of someone’s day. Does anybody care about what ice cream I had last (eggnog with hot fudge)? Or what the top AP news story was today? Not here. If you cared about my ice cream habits, we could discuss that over email. If you wanted the top AP news story, you would visit the AP or top newspaper site, not an Internet marketing blog.
A blog goal is like an essay’s thesis. Every blog post written should somehow relate back to this goal. Breakline Marketing’s blog goal is to educate and share with readers the developments and ideas in the Internet marketing realm. What is the goal of your blog?
Once you have established the goal of your blog, you must take steps to ensure you are on your way to continually meeting the goal. Many bloggers have the impression that more posts equal a solid blog. As quantity becomes the focus, quality and importance often drop. As you write your next post, read it before the post goes live. Ask yourself:
- is the topic relevant to my readers; will they find it interesting and/or helpful?
- is the post different than most everything else on the Internet? Do I offer originality?
- is the post well-written and compelling enough to attract new readers?
If your answers are ‘no’, put the post aside. Try a new idea, or rewrite and edit the post after a break. You will likely discover that of your blog readings and efforts, only a few posts will make it to your blog. These few posts however, will be top quality and result in a blog your readers will look forward to reading and adding to their list of favorite blogs.
