First off, if you don’t know, you are a web analytics discussion waiting to happen. But for today’s discussion- where do your search engine conversions come from? From Google paid search? From natural search? From the new Bing engine?

Even with the recent Yahoo! and Microsoft collaboration announcement, we can take a look at search engine conversions without looking at the actual search engine. A past set of statistics is resurfacing, presented by the SEO expert Rand Fishkin.

Approximately 88% of search engine marketing spend is spent on PPC (paid search). About 11% of search engine marketing spend is attributable to SEO (natural search). However, PPC accounts for about 10% of total search clicks, while SEO accounts for about 90% of search engine marketing clicks. The 2009 predicted SEO spend is over $2 billion.

With these kinds of numbers you must consider where your search engine conversions coming from. Where is your Internet advertising focus?

If you are not incorporating some level of SEO into your website, are you missing out on 90% of your visitors? Of course not. However, you are likely missing out on some portion of visitors, and you may not be attracting the type of visitor who is likely to result in a search engine conversion.

This substantial predicted 2009 SEO spend means, among other things, that you have more competition headed your way for search engine conversions. Your competitors are realizing the value of SEO. As SEO can take a few months of optimization efforts before results are seen, 2010 is where your competition will start to stand out. Have you begun your SEO efforts?

Where Do Your Search Engine Conversions Come From? is a post from: Costa Rica SEO Blog