Archive for the ‘PPC’ Category
Yahoo! and Microsoft Search Alliance Annouced
Yahoo and MSN took one step closer to becoming one entity . They have officially been given the green light to combine forces by the US Department of Justice. Details on the benefits from the horse’s mouth below:
Reach more customers.
| • | Reach up to 150 million searchers1 and get approximately 62% more search volume2 than on Yahoo! alone through a new, unified search marketplace combining the Yahoo! and Microsoft networks. |
| • | To help drive future growth in search volume, Yahoo! will continue to significantly enhance the search experience on our leading web properties. |
List of PPC & SEO Keyword Research Tools
Hey Gang,
Sorry for taking so long to get out another blog. Been busy with growing the business. Here is a list of awesome tools that I typically use to find keywords for PPC and SEO:
1. Google Keyword Research: Pretty much the standard for all things keyword research. Google just started releasing volume numbers for search terms. Before you had to rely on a number of other tools that were…well not Google. Be careful when looking at these numbers for SEO because their the data is pulled via PPC.
Non-Branded Clicks Worth The Money? Google Thinks SO
I had the pleasure of sitting on a very interesting study performed by Compete and Google yesterday. Here is a brief summary of what it was about.
Event: Uncovering the Full Value of Retail Search Clicks
Description: With the U.S. economy continuing to struggle, retailers both large and small will soon be facing another challenging holiday shopping season. As marketers look to do more with less this year, their online success will hinge in part on the effectiveness of their search engine marketing strategies.
Major questions that were addressed:
Automatically Automatic Matched by Google
Trying to make sense of that title? So was I when I logged into one of my clients PPC accounts to be notified of this new “wonderful” service by Google.
Can someone tell me why Google insists on automatically opting in their advertisers for every new service they begin to offer for PPC? Just recently, I was automatically opted into their new automatic match feature. This is another one of their services that drives more clicks and higher CTR’s for their advertisers while not necessarily driving more conversions or a higher conversion rate. This sounds a lot like something called extended broad match.
