Archive for the ‘Internet Marketing’ Category
Where Do Your Search Engine Conversions Come From?
First off, if you don’t know, you are a web analytics discussion waiting to happen. But for today’s discussion- where do your search engine conversions come from? From Google paid search? From natural search? From the new Bing engine?
Even with the recent Yahoo! and Microsoft collaboration announcement, we can take a look at search engine conversions without looking at the actual search engine. A past set of statistics is resurfacing, presented by the SEO expert Rand Fishkin.
Mobile Search Marketing—Is It For You?
With the advance of not only Internet-capable mobile devices, but Internet-friendly mobile devices, mobile search marketing must be considered in any marketing plan. Let’s consider mobile search marketing in two sections:
1. Advertising delivered via mobile means (text messages, Adsense for Mobile)
2. Mobile-friendly site-design (fast page load times, easy navigation, mobile-specific features)
Section one can be considered as a new section paid-advertising. Mobile ad spend is expected to increase 81.2% over the next five years with local search seeing much of that increase. As you consider mobile advertising, take into consideration the following points:
Does your blog have a goal?
Today’s Internet boasts no shortage of blogs. With blogs constantly being added, and forgotten, the number of blogs is difficult to accurately track. One estimate by eMarketer reports 22.6 million blogs for the year 2007 in the United States alone.
Does that mean 22.6 million blog goals exist as well? Not likely. Blogs found online can range from superbly written to a random rant of someone’s day. Does anybody care about what ice cream I had last (eggnog with hot fudge)? Or what the top AP news story was today? Not here. If you cared about my ice cream habits, we could discuss that over email. If you wanted the top AP news story, you would visit the AP or top newspaper site, not an Internet marketing blog.
YOU! Are an Online Marketer
If you have a website, you are part of online marketing whether you want to be or not. As soon as Google, Yahoo or other search engines notice you have a live website— boom! Like it or not, you are thrown into the world of search engine marketing. So what?
Would you make a television advertisement and run it untouched for months on end? Would you make a radio commercial and let it run unedited for months and months? Unless you have got one heck of an advertisement, edits to the ad will be made depending on results, seasonality and your audience.
Google Chrome is Released
No we’re not talking about some new bling on the street. It’s Google’s new web browser. It’s supposed to be a lot quicker and more secure than a number of the already existing web browsers in the space.
While I’m not completely converted yet (It will take a lot for me to get away from all my add ons in Firefox) it’s worth mentioning and monitoring.
Check out Google Chrome when you have a moment.
