Trying to make sense of that title? So was I when I logged into one of my clients PPC accounts to be notified of this new “wonderful” service by Google.
Can someone tell me why Google insists on automatically opting in their advertisers for every new service they begin to offer for PPC? Just recently, I was automatically opted into their new automatic match feature. This is another one of their services that drives more clicks and higher CTR’s for their advertisers while not necessarily driving more conversions or a higher conversion rate. This sounds a lot like something called extended broad match.
Can I make a request Mr. Page? Provide us with the features and benefits a few weeks before you launch a new service. I swear if it make sense for increasing our clients ROI we’ll be on board.
