Archive for December, 2009
All Google Search Now Personalized
Google announced last week that all their natural search will now be personalized to the user.
http://searchengineland.com/google-now-personalizes-everyones-search-results-31195
This is extremely important for all search users whether they be professionals in the space or businesses looking to sell more online.
Why? Because SEO ranking reports will fall out of sync over time with what users see if the users don’t opt out of the Personalized Search. Meaning we’ll being paying less attention to rankings reports and more attention to conversions/traffic.
Should create a lot of headaches for those SEO’s who focus solely on rankings and not on their clients bottom line.
