Archive for February, 2009
Mobile Search Marketing—Is It For You?
With the advance of not only Internet-capable mobile devices, but Internet-friendly mobile devices, mobile search marketing must be considered in any marketing plan. Let’s consider mobile search marketing in two sections:
1. Advertising delivered via mobile means (text messages, Adsense for Mobile)
2. Mobile-friendly site-design (fast page load times, easy navigation, mobile-specific features)
Section one can be considered as a new section paid-advertising. Mobile ad spend is expected to increase 81.2% over the next five years with local search seeing much of that increase. As you consider mobile advertising, take into consideration the following points:
Does your blog have a goal?
Today’s Internet boasts no shortage of blogs. With blogs constantly being added, and forgotten, the number of blogs is difficult to accurately track. One estimate by eMarketer reports 22.6 million blogs for the year 2007 in the United States alone.
Does that mean 22.6 million blog goals exist as well? Not likely. Blogs found online can range from superbly written to a random rant of someone’s day. Does anybody care about what ice cream I had last (eggnog with hot fudge)? Or what the top AP news story was today? Not here. If you cared about my ice cream habits, we could discuss that over email. If you wanted the top AP news story, you would visit the AP or top newspaper site, not an Internet marketing blog.
