We’ve Been Purchased by Ecommerce Consulting GurusWe’ve recently been purchased by Downtown Ecommerce. We’ve teamed up with Downtown to help drive their search marketing solution. To learn more visit their ecommerce consulting site October 18th, 2011 | ||||
Yahoo! and Microsoft Search Alliance AnnoucedYahoo and MSN took one step closer to becoming one entity . They have officially been given the green light to combine forces by the US Department of Justice. Details on the benefits from the horse’s mouth below: Reach more customers.
February 19th, 2010 | ||||
All Google Search Now PersonalizedGoogle announced last week that all their natural search will now be personalized to the user. http://searchengineland.com/google-now-personalizes-everyones-search-results-31195 This is extremely important for all search users whether they be professionals in the space or businesses looking to sell more online. Why? Because SEO ranking reports will fall out of sync over time with what users see if the users don’t opt out of the Personalized Search. Meaning we’ll being paying less attention to rankings reports and more attention to conversions/traffic. Should create a lot of headaches for those SEO’s who focus solely on rankings and not on their clients bottom line. December 11th, 2009 | ||||
Where Do Your Search Engine Conversions Come From?
First off, if you don’t know, you are a web analytics discussion waiting to happen. But for today’s discussion- where do your search engine conversions come from? From Google paid search? From natural search? From the new Bing engine?
Even with the recent Yahoo! and Microsoft collaboration announcement, we can take a look at search engine conversions without looking at the actual search engine. A past set of statistics is resurfacing, presented by the SEO expert Rand Fishkin.
August 2nd, 2009 | ||||
Mobile Search Marketing—Is It For You?With the advance of not only Internet-capable mobile devices, but Internet-friendly mobile devices, mobile search marketing must be considered in any marketing plan. Let’s consider mobile search marketing in two sections: 1. Advertising delivered via mobile means (text messages, Adsense for Mobile) 2. Mobile-friendly site-design (fast page load times, easy navigation, mobile-specific features) Section one can be considered as a new section paid-advertising. Mobile ad spend is expected to increase 81.2% over the next five years with local search seeing much of that increase. As you consider mobile advertising, take into consideration the following points: February 27th, 2009 | ||||
Does your blog have a goal?
Today’s Internet boasts no shortage of blogs. With blogs constantly being added, and forgotten, the number of blogs is difficult to accurately track. One estimate by eMarketer reports 22.6 million blogs for the year 2007 in the United States alone. Does that mean 22.6 million blog goals exist as well? Not likely. Blogs found online can range from superbly written to a random rant of someone’s day. Does anybody care about what ice cream I had last (eggnog with hot fudge)? Or what the top AP news story was today? Not here. If you cared about my ice cream habits, we could discuss that over email. If you wanted the top AP news story, you would visit the AP or top newspaper site, not an Internet marketing blog. February 1st, 2009 | ||||
YOU! Are an Online Marketer
If you have a website, you are part of online marketing whether you want to be or not. As soon as Google, Yahoo or other search engines notice you have a live website— boom! Like it or not, you are thrown into the world of search engine marketing. So what? Would you make a television advertisement and run it untouched for months on end? Would you make a radio commercial and let it run unedited for months and months? Unless you have got one heck of an advertisement, edits to the ad will be made depending on results, seasonality and your audience. January 30th, 2009 | ||||
List of PPC & SEO Keyword Research ToolsHey Gang, Sorry for taking so long to get out another blog. Been busy with growing the business. Here is a list of awesome tools that I typically use to find keywords for PPC and SEO: 1. Google Keyword Research: Pretty much the standard for all things keyword research. Google just started releasing volume numbers for search terms. Before you had to rely on a number of other tools that were…well not Google. Be careful when looking at these numbers for SEO because their the data is pulled via PPC. December 18th, 2008 | ||||
Non-Branded Clicks Worth The Money? Google Thinks SOI had the pleasure of sitting on a very interesting study performed by Compete and Google yesterday. Here is a brief summary of what it was about. Event: Uncovering the Full Value of Retail Search Clicks
Major questions that were addressed: September 27th, 2008 | ||||
Google Chrome is ReleasedNo we’re not talking about some new bling on the street. It’s Google’s new web browser. It’s supposed to be a lot quicker and more secure than a number of the already existing web browsers in the space. While I’m not completely converted yet (It will take a lot for me to get away from all my add ons in Firefox) it’s worth mentioning and monitoring. Check out Google Chrome when you have a moment. September 2nd, 2008 |
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